20 Second Helpings
The first 20 seconds of any presentation are crucial, establishing credibility, likability, and tone.
The first 20 seconds of any presentation are crucial, establishing credibility, likability, and tone.
Medical start-ups often have very similar pitches. How do you stand out?
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
When you’re willing to bend (or break) the mold, here are a few helpful tips.
When the need to succeed is critical, the extra work to create a presentation deck and a leave-behind deck is worth it.
Is the management team slide early in the presentation (up) or later (down)? Why that matters.
Like a peanut butter and jelly sandwich without the peanut butter.
Fewer checkmarks, more humility, is more persuasive.
Being exhaustively complete is the enemy of being persuasive.