Slide Design – Consistent vs. Fresh
A consistent look and feel can be effective but boring. A fresh look for each slide can be confusing. Is there a middle ground?
A consistent look and feel can be effective but boring. A fresh look for each slide can be confusing. Is there a middle ground?
Like a peanut butter and jelly sandwich without the peanut butter.
When the need to succeed is critical, the extra work to create a presentation deck and a leave-behind deck is worth it.
Medical start-ups often have very similar pitches. How do you stand out?
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
When you’re willing to bend (or break) the mold, here are a few helpful tips.
Is the management team slide early in the presentation (up) or later (down)? Why that matters.
Fewer checkmarks, more humility, is more persuasive.
Being exhaustively complete is the enemy of being persuasive.