The Deck
Slogans are for ads (not fundraising decks).
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
When you’re willing to bend (or break) the mold, here are a few helpful tips.
When the need to succeed is critical, the extra work to create a presentation deck and a leave-behind deck is worth it.
Fewer checkmarks, more humility, is more persuasive.
Being exhaustively complete is the enemy of being persuasive.