The Presenter
20 Second Helpings
The first 20 seconds of any presentation are crucial, establishing credibility, likability, and tone.
The Deck
Slogans are for ads (not fundraising decks).
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
The Deck
Team up! (No, Team Down!)
Is the management team slide early in the presentation (up) or later (down)? Why that matters.
The Deck The Presenter
Raise the Signal, Lower the Noise
Being exhaustively complete is the enemy of being persuasive.
