The Deck
A Case For Double-Deckers
When the need to succeed is critical, the extra work to create a presentation deck and a leave-behind deck is worth it.
The Presenter
20 Second Helpings
The first 20 seconds of any presentation are crucial, establishing credibility, likability, and tone.
The Deck The Presenter
“We Invented Something. . .”
Medical start-ups often have very similar pitches. How do you stand out?
The Deck
Slogans are for ads (not fundraising decks).
A short, aspirational, and catchy slogan is marketing manna, but the wrong thing to use in the title slide of a fundraising deck.
The Deck The Presenter
Three Out-of-the-Box Presentation Tips
When you’re willing to bend (or break) the mold, here are a few helpful tips.
The Deck
The Dreaded, Unpersuasive Competitor Matrix
Fewer checkmarks, more humility, is more persuasive.
The Deck The Presenter
Raise the Signal, Lower the Noise
Being exhaustively complete is the enemy of being persuasive.